Experts Sound Off on How to Fix HealthCare.gov
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HealthCare.gov has gotten a makeover since its botched rollout, but massive reputation damage has been done. With only a couple weeks to meet the Dec. 23 deadline for Jan. 1 coverage, the Obama administration has to persuade Americans not to give up on the Affordable Care Act. Here, industry experts weigh in on what the administration can do to clear up the chaos and convert skeptics.
Wendy Lund, CEO of Health-Care Public Affairs Shop GCI Health
Eliminate confusion around coverage and restore credibility through testimonials: Reviving faith in HealthCare.gov will require two things. First, concrete action that assures nervous Americans that they will not have to pay more for coverage that gives them things they don’t necessarily want will be critical. Second, the government needs to start shifting the focus from the myriad problems that plague the site to success stories that demonstrate that the system is beginning to work. Now that HealthCare.gov is functioning better, these “successes” should be identifiable, and the government needs to seize on them to begin converting the skeptics, including those in the media.
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