Hasta La Creative!

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids.

Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you’ve racked up booking flights and hotels as you bounce around for your day job.

The ad, in its broad strokes, can’t help but be a little reminiscent of “Up in the Air,” (though Expedia’s hero certainly doesn’t seem averse to personal commitment).

Mostly, the commercial is a sweet bit of family-driven storytelling and a nice addition to Expedia’s growing collection of ads about much more than just airfare or accommodations. The uplifting piano music and emphasis on computers make it feel a little like a Google commercial—another take on how technology can enrich your life.

If you’re wondering how many Expedia+ Rewards points it takes to afford a safari, the guy in the ad has more than 83,000 points banked. With Expedia typically rewarding one point per dollar spent on booking, that’s obviously a whole lot of trips.

CREDITS

Client: Expedia
Senior Director, Brand Marketing: Vic Walia

Agency: 180LA
Chief Creative Officer: William Gelner
Creative Director: Dave Horton
Creative Director: Matthew Woodhams-Roberts
Copywriter: Ben Bliss
Art Director: Marcus Brown
Head of Production: Natasha Wellesley
Senior Producer: Dave Stephenson
Head of Account Management: Chad Bettor
Associate Account Director: Brooke Stites
Account Manager: Mackenzie Walen

Production
Production Company: Skunk
Director: Brent Harris
Director of Photography: Max Goldman
Managing Partner/EP: Matt Factor
Executive Producer: Shelly Townsend
Production Service Company: Egg Films
Producer: Jon Ronbeck
Shoot Location: South Africa

Editorial
Editorial Company: Melvin
Editor: Dave Groseglose
Producer: Brian Scharwath

Completion/Special Effects
Online/Visual Effects/Transfer Facility: The Mill LA
Colorist: Adam Scott
2D Lead Artist: Robin McGloin
2D Artists: John Price, Nicholas Tayler and Patrick Munoz
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy
Telecine Producer: Natalie Westerfield
Telecine Production Coordinator: Diane Valera
Production Coordinator: Jillian Lynes

Recording /Mix
Recording Studio: Juice
Mixer: Bob Gremore
Assistant Mixer: Robert Gomez
Producer: Natalie Pranevsky

Music
Original Music by human