Hasta La Creative!

Dean Evans, former chief marketing officer for Subaru of America Inc., is the new CEO of software company LotLinx Inc., the company said today. He joined the company last week.

Mr. Evans, 45, who left Subaru in May, succeeded Jason Knight, who headed LotLinx since December 2012. Knight has remained with the company as COO. Mr. Evans said in an interview with Ad Age’s sister publication Automotive News that LotLinx approached him a few months ago while he was at Subaru.

“It’s really exciting to go from a corporate job to a smaller company,” Mr. Evans said. “I’ve been assessing the business model, the go-to-market plan and the new growth strategy.”

Continue reading at AdAge.com