Hasta La Creative!

Former Republican National Committee Chief Technology Officer Andrew Barkett has been a vocal critic recently of the party’s approach to data and tech. Now he’s running a new firm focused on analytics and the backend engineering necessary to make data work for campaigns, including that of GOP presidential hopeful Jeb Bush.

His biggest gripe about political organizations and their approach to tech: They hire people from politics.

Mr. Barkett, a senior engineer at Facebook before he joined the RNC in 2013, founded Digital Core Campaign in February and the company has operated in near-stealth since. Unlike what he describes as relatively slow-moving tech development operations at the RNC, he has patterned the new firm after the Facebook model of quick, small-scale application launches followed by a/b testing and rapid refinements.

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