Jun
28
Europcar: The radio ad that parks like a SMART
Posted in: Uncategorized
Europcar wanted a 20″ radio ad to promote the SMART car rentals, a car that fits anywhere. Instead of one 20″ radio ad, we created four 5″ ads and parked them like a SMART – between the other long commercials. Each copy was crafted to suit the concept and a special media package allowed us to park the ads like a SMART.
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