Hasta La Creative!

Estee Lauder’s Clinique has consolidated its global digital marketing business with Dentsu’s 360i following an agency review.

“We feel that our approach as we go forward will be more disciplined and strategic,” said Agnes Landau, senior VP-global marketing at Clinique. “Part of why we’re engaging 360i to work with us is to develop a global strategy that sets Clinique apart.”

In the past, the company had “a little more of a fragmented approach” to its agency roster, she said. “We had different agencies in different parts of the world. We are a global brand. We want to have a unique voice but one that has a global scope.”

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