Hasta La Creative!

Bicoastal production company ArtClass and ESPN CreativeWorks collaborated on the production of “ESPN: The Neighborhood Presented by State Farm.” The series of co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN. “Carwash” and “Sugar Maples” are the latest installments of the episodic-style campaign, which humorously riff on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors. “Carwash” is a gossipy game of telephone centered around some neighborly car-washing and a car crash, starring ESPN’s Doris Burke, NBA Hall of Famer Paul Pierce, and Serbian big man Boban Marjanovi? of the Dallas Mavericks. “Sugar Maples” captures a landscaping feud between neighbors Paul Pierce and ESPN’s Stan Verrett with some well-intentioned tree-trimming help from Boban Marjanovi?. The broadcast spots aired on the heels of “Intro,” which introduces all the main players of “The Neighborhood” series, and “Outfits,” an explosive episode starring ESPN favorites Jay Williams and Jalen Rose to promote the Christmas Day NBA games on ESPN. The social spots for “The Neighborhood” campaign feature the same recurring cast: “Caroling” is set to the tune of awkward holiday singing; “Draft Day” is a nostalgic nod to ‘80s sitcom show opens; and “Confessions” is a montage of reality TV-style confessionals.