Jul
14
ESPN Fantasy Football League "Allergy" (2015) :30 (USA)
Posted in: Uncategorized
I’m usually not a fan of self-referential advertising, but this one hits the mark. The campaign itself, commercial actors wanting to start their own Commercial Actor Fantasy League, is silly enough. But I’ve known many an actor who wanted to know their motivation. I once worked on a lottery account where the client was the same way. He’d love to say “What’s this guy’s story?” Um, IDK, the guy just one a million dollars and he’s happy? What else do you need to know?
Funny as it is to us in advertising, I do wonder how many civilians* actually think it’s funny.
*civilians = someone who isn’t in advertising.
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