Eric Schmidt’s Venture Cash Funds Data Startup
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Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought on a sales team a few weeks ago, but things appear to be moving at a rapid pace. The company has signed 14 paying clients in around four months.
Datorama offers a cross-media marketing data integration technology for TV, social, video, search, CRM data, and even print. The promise of cross-media or “omni-channel” marketing platforms has been made time and time again by countless companies claiming to have systems that allow marketers to integrate data, track campaigns and measure them seamlessly across various channels.
Whether anybody’s really attained this holy grail is arguable. However, Schmidt’s fund, Innovation Endeavors, may have gotten involved because of the firm’s ability to attract clients in such a brief period, suggested Datorama CEO and co-founder Ran Sarig.
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