Hasta La Creative!

In perhaps one of the best Allstate ads ever with Mr. Mayhem, Dean Winters, we are treated to an epic story revealing the cause of humanity’s frequent encounter with mayhem.

Beginning with Winter’s reveling he’s the original “forbidden fruit,” we are treated to an epic travel through time with Winters bringing disaster and mayhem every step of the way. From the extinction of dinosaurs to the NFL referee strike, Winters had his hand in the pot.

Created by Leo Burnett, the ad is an epic (have we used that word enough) work of brilliance that wonderfully conveys the fact that disaster always has and always will be part of life. Not that Allstate could insure against things like the extinction of dinosaurs but the point is well made. You need insurance and Allstate wants your business.

The ad will air immediately after game play on Sunday.