Hasta La Creative!

Film
EMS Pharma

EMS, the largest pharmaceutical company in Brazil, sponsors Mozarteum who are the major producer of classical music concerts in the country – and EMS needed a special invitation for VIP guests to a concert. We agency created the “Medicine Music Box”, an invitation that looks exactly as a medicine package, only with a little lever – when you turn the lever the package plays music and, at the same time, produces a detachable bull which is actually the ticket for the event. The idea is to reinforce the importance of music for one’s well-being. “We’re very happy with this creative piece – after all EMS is recognised as the company that re-invented the pharmaceutical market. At the same time, EMS are regular sponsors of fine cultural events and, this time, have surprised the public even with the format of the invitation”, affirms Josemara Tsuruoka, Institutional Marketing Manager for EMS.

Advertising Agency:WE, São Paulo, Brazil
Creative Director:Guy Costa
Graphic Designer:Cristiano Gonçalo
Copywriter:Alexandre Henrique
Account Director:Wesley Santesso
Account Manager:Tatiana Comis
Account Executive:Isabela Lima
Producer:Alexandre Borges
Account Vp:Jose Boralli
Agency Producer:Lívia Motta, Juliana Emeric
Dunas Embalagens Especiais Producer:Marcia Alves
Black Maria Director:Afonso Poyat
Freelancer Editor:Paulo Caruso
Freelancer Photographer:Fernando Moussali