Hasta La Creative!

Fox’s musical drama “Empire” is a phenomenon, and as its ratings momentum continues to confound historical precedents, it has also re-written the network’s internal narrative.

According to Nielsen fast national data, “Empire” on Wednesday night delivered a staggering 13.8 million viewers and a 5.3 adults 18-49 rating, where each ratings point represents 1% of the 127 million Americans in the age bracket. As such, “Empire” last night reached some 6.72 million adults 18 to 49. It marked the show’s seventh consecutive week of growth among the advertiser-targeted demographic.

Bear in mind that the Feb. 18 episode was revised upward one-tenth of a ratings point, to a 5.2, upon application of live-same-day data, so there’s a chance that last night’s already gaudy preliminary number could get pushed up to a 5.4 in the final analysis. To put that number into context, the last time a broadcast drama did better than a 5.3 in the demo was May 2010, when ABC aired the series finale of “Lost.”

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