Hasta La Creative!

Carnival has begun a media agency review as it attempts to reinvigorate its business after more than a year of mishaps.

The review comes about year-and-a-half after a Carnival-owned Costa Cruise ship crashed on the coast of Italy and killed 32 people. Following that incident was the company's notorious "poop cruise," in which an engine fire stranded the flagship Carnival line's Triumph ship off the coast of Alabama and left passengers with a limited supply of food, water and plumbing for days.

Adding to the troubles, cruising as an entire category has been pummeled with a string of unfortunate incidents, such as a recent fire aboard a ship owned by competitor Royal Caribbean, among other examples.

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