Ebay Channels Pinterest, Allows Users (and Celebrities) to Curate Collections
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Ebay unveiled plans today to make its marketplace more “manageable” for buyers and sellers.
A slew of new features include the ability to curate collections, follow users, collections or interests, as well as establish a profile, or in the case of sellers, a storefront. The retailer also introduced eBay Today, a page that features collections curated by Michael Phillips Moskowitz, eBay’s newly appointed chief curator and editorial director. Celebrities including Pharrell Williams, who made an appearance at an eBay event in Manhattan today, have also been tapped to curate collections.
At the event, Mr. Williams said he wasn’t so sure about participating, when eBay first approached him. Though he quickly realized eBay was no longer just “a place where things were used or where you were cleaning out your closet.”
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