Jan
24
Eating Clean: A Brief History of Laundry Pods' Consuming Problem
Posted in: Uncategorized
Tide Pods aren’t new, and neither is the problem of people eating them. But a recent social media meme encouraging people to do just that has heightened the risk for a huge categoryProcter & Gamble alone sold $1 billion in laundry pods last year, according to IRI. Now it’s trying to stem the tide.
2012: Tide Pods launch, along with single-use laundry detergent packets from rivals All, Purex and Arm & Hammer.
2013: More than 10,000 kids try to eat the vividly colored Pods and other packets, presumably mistaking them for candy. P&G makes the first of several packaging changes to childproof the product.
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