Jan
29
E-Trade Returns to Super Bowl After Five-Year Hiatus
Posted in: Uncategorized
E-Trade’s back, baby — just minus the baby.
The New York-based financial firm known for its wisecracking infant is returning to the 2018 Super Bowl after a five-year hiatus with a 30-second spot. Airing in the game’s second quarter, the commercial continues the new messaging and marketing platform E-Trade rolled out earlier this year with its new agency MullenLowe”Don’t Get Mad, Get E-Trade.”
The Super Bowl effort, which includes a robust social media component, will highlight the coming perils for consumers who have not saved or planned financially for retirement. The spot is directed by Jonathan Dayton and Valerie Faris of “Little Miss Sunshine” fame.
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