Hasta La Creative!

E-Trade has appointed MullenLowe as its new creative and strategic AOR, following a competitive review.

The review, which was supported by Hasan & Co., came two years after the digital trading firm hired sibling Interpublic Group agency R/GA to lead the creative business. Representatives from R/GA were not immediately available for comment.

“Our brand is firmly installed in the hearts and minds of consumers,” said Lea Stendahl, senior-VP and head of marketing at E-Trade, in a statement. “Yet in an industry defined by fierce competition, it is increasingly difficult to break through the clutter and articulate why we are the clear choice for digitally inclined traders and investors.”

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