Dec
21
DTC and Digitally Native Brands Find Bright Spots in Linear TV
Posted in: UncategorizedDigitally native brands–diversifying away from performance platforms like Meta and Google–are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old direct-to-consumer diaper brand Coterie started investing in linear television in fall 2022, said Ankur Goyal, vice president of growth at the company. The channel boasts a cost per acquisition that is competitive…
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