Hasta La Creative!

Droga5 has been named the agency of record for Jockey’s men’s business.

Up until now, much of Jockey’s marketing had been handled by agencies on a project-to-project basis. Agency NSG/Swat handled the Jockey Sport campaign for the men’s business last year. Droga5 was not among those project agencies, but has now picked up the account without a formal review. It will be responsible for developing the strategy and creative for the business, while raising awareness for Jockey’s latest products.

Though the company said it is not yet ready to discuss what form the strategy or creative will take, a new campaign is expected in the second quarter. “[Droga5 is] a valued strategic business partner with a history of pushing the boundaries of traditional strategy and creative,” said Dustin Cohn, chief marketing officer at Jockey, in a statement. “The Jockey brand has a rich heritage of breakthrough marketing campaigns, and with the introduction of so many new groundbreaking products, we look forward to partnering with Droga5 to take our legendary brand to new heights.”

Continue reading at AdAge.com