Hasta La Creative!

Gas stations, retailers and restaurants would love to have a better handle on the size and scope of the market they could reach but don’t. To do that, some are experimenting with a new technology that tracks consumers through their mobile devices and aims discounts and offers to their phones.

Sunoco, Phillips66 and Marathon filling stations in Indiana, Michigan and Ohio and a handful of shopping centers in Florida are among early testers of the iSign mobile technology, which lets retailers and restaurant operators measure the number of people who pass by their establishments and track responses to targeted discounts sent to mobile phones.

The technology uses antennas installed in business locations that detect WiFi or Bluetooth signals from mobile devices up to 300 feet away. The system currently detects around 1.5 million phones each month, according to Alex Romanov, founder and CEO of iSign Media.

Continue reading at AdAge.com