Mar
30
Dove Teams With Shonda Rhimes to Bring Women's Stories to Video
Posted in: Uncategorized
Dove’s nearly 13-year-old ad campaign is spawning Real Beauty Productions with Shonda Rhimes as its first big-name producer in an effort to bring stories from consumers to life as films.
The brand’s production house part of a growing in-house production effort by Unilever is one of a number of efforts behind its 60th anniversary. But it’s open-ended, with plans eventually to bring in other celebrity producers as well, said Nick Soukas, VP of Dove.
“Shonda has had a fondness for the Dove brand that preceded this project together, and a joint philosophy with the brand about storytelling and the realness that needs to come from it,” Mr. Soukas said. “Telling real people’s stories is a perfect fit with the Dove business.”
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