Jan
14
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments
Posted in: UncategorizedThe concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to blue-chip brands appearing alongside controversial content, primarily on Facebook and YouTube. However, the nature of brand safety alongside the intricacies of programmatic advertising, whereby ads are…
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