Hasta La Creative!

It’s been “the year of mobile” since 2008. But you could make a pretty good case for 2014. After all, by the end of 2013, more people spent more time connected to the Internet through mobile devices than on laptops and desktops combined. And as mobile device sales plateau (a sign of market saturation) and laptop and desktop sales shrink, the gap will only widen.

Mobile has not only become the primary way that people are accessing the Internet, but the primary way they are using social media. It’s also the only media usage that is still growing. Ask any publisher their mobile traffic is rapidly heading towards eclipsing 50% of their overall traffic.

And therein lies the problem.

Continue reading at AdAge.com