Jun
05
'Don't Boil the Ocean': How RPA Hired 120 People in Four Months
Posted in: Uncategorized
When L.A. shop RPA won back Honda’s massive media account early this year, it needed some extra hands on deck. About 120 pairs of them.
The full-service indie agency employed 600 at the time, but realized it would need dozens more to tackle its newest business while managing existing clients, which include Apartments.com and La-Z-Boy.
So with several months before it was set to officially take over the Honda media business, it got to work, starting first with the most senior roles, then filling out the team with media, investment and digital directors, researchers and operations and analytics staffers.
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