May
11
Don't Blame Bad Creative on Your Client
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the most common excuses I’ve heard in my 20-plus year career as a creative in advertising is “the client picked the safe idea” or “the client watered the idea down too much.” From my perspective, these excuses are mostly caused by three things: 1) a poor client/creative relationship and mistrust; 2) an unstructured creative process and meeting infrequency…
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