Domino’s Will Fund 30 Startups With $500 ‘Pizzavestments’
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Much of an American’s working life is powered by pizza. Late evenings at the office, all-nighters at college — all necessitate a cheesy pie. Domino’s recognizes this, with a new campaign that celebrates startups and innovations.
The campaign, created by longtime agency CP&B, will supply 30 startups with “Pizzavestments,” in the form of special edition Domino’s gift cards of $500. The investment will be delivered in a special case, with a letter and certificate signed by CEO Patrick Doyle.
The pizza company is also working with crowdfunding site Indiegogo, where campaign contributors of a certain amount will get a “Powered by Pizza” perk — a Domino’s gift card — if the project is successfully funded. The perk will be added to the perks section of the projects that are part of the program.
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