Domino's offers rewards points on rivals' pizza
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Seeing the CEO of a pizza chain in a restaurant is pretty standard fare for a commercial — except Ritch Allison shot his first Domino’s ad in a competitor’s pizza joint. And in the spot he says it’s OK to eat competitors’ pizza.
Domino’s is promoting a limited-time addition to its rewards program that kicks off the day before Super Bowl Sunday, one of the top five days of the year in the ever-competitive pizza industry. The leading pizza chain is giving points for any brand of pizza. Someone could even heat up frozen pizza and earn points.
“We know consumers are incredibly promiscuous,” says Kate Trumbull, Domino’s VP of advertising. “They shop around, they eat all kinds of different pizza and that’s OK, right? They love pizza, we love pizza, we love all different kinds of pizza.”
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