Dec
05
Doldrums Hit Many of TV’s Holiday Specials
Posted in: UncategorizedIt’s not a very merry TV Christmas so far for Shrek, the Grinch or that Elf on the Shelf.
Many of the holiday movies and specials that ran in prime-time over Thanksgiving week saw declines from their airings in 2012, including with “How the Grinch Stole Christmas” and “Shrek the Halls” on ABC, “Elf on the Shelf” and “Hoops and Yoyo Ruin Christmas” on CBS, and “Grandma Got Run Over by a Reindeer” on The CW.
In total viewers, “Shrek” plunged 37% to 5.3 million this year from 8.4 million in 2012, “Grinch” declined 32% to 5.7 million, and both “Elf on the Shelf” and “Hoops and Yoyo” halved their audiences, with just 2.8 million and 2.1 million viewers tuning in, respectively.
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