May
01
Does MySpace Have Any Distribution Juice Left for Publishers?
Posted in: Uncategorized
These days, MySpace, the dominant social media network before being upstaged by Facebook, is valuable mostly for its data. MySpace still has a billion registered users around the world, and the data on those users is a hot commodity. But there’s also a little more consumer activity left on the platform than many people might think.
Last month Time Inc. bought MySpace owner Viant in a move to, Time Inc. said, better target ads to audiences, tie consumers’ devices to the actual people and link ad spending with actual sales.
Viant Chief Operating Officer Chris Vanderhook said Time Inc. was looking for a platform to “activate” the company’s extensive database of information about magazine subscribers.
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