Sep
25
Does Diet Coke have a Trump problem?
Posted in: Uncategorized
Diet Coke has poured major marketing money into rehabbing its image to appeal to more diverse, younger drinkers. Donald Trump does not seem like an ideal endorser. But the brand is clearly stuck with the polarizing, 72-year-old president.
Trump, whose Diet Coke habit is well-documented, gave the brand another high-profile plug when he used it to toast a Tuesday luncheon before world leaders at the United Nations General Assembly meeting. Carlos Barria, a Reuters photographer, posted a close-up on Twitter.
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