Disruptive Charlie Ergen Now Leads Race to Take On Cable With Online TV
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In the race to deliver TV over the Internet, Charlie Ergen’s Dish Network Corp. is pulling ahead. And that may have implications for marketers and other media companies that have grown familiar with Mr. Ergen’s penchant for disrupting established businesses.
With a groundbreaking agreement this week with Walt Disney Co., the satellite-TV company is poised to be the first to offer an internet-based competitor to cable TV, a new kind of business that other major companies such as Intel and Apple Inc. have tried — and so far failed — to deliver.
The deal gave Dish the rights to carry the Disney Channel, ABC and ESPN online in a service known as over-the-top, or OTT, because it runs over an internet connection. In exchange, Mr. Ergen agreed to put limits on Dish’s ad-skipping technology — essentially leveraging one disruptive tech to lay groundwork for something perhaps even more transformative.
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