Hasta La Creative!

The favourite dating site for singles over 50 is back with a new campaign, with agency, Steve, and it’s changing its message with a generational brand position. Before, the brand relied on testimonials highlighting dating based on shared interests, a necessary step to reassure their audience when online dating was still in its infancy.

Today Ourtime (DisonsDemain in France) is aimed at singles who are more self-confident and more connected than ever, and who just need that little push to take the plunge.

The new campaign takes a much more generational approach than its previous communication. Create Your Own Destiny presents a vision of dating after the age of 50, anchored in today’s reality. A reality which reveals a generation enjoying the best time of their life, feeling freer and more relaxed than ever. And above all, a realistic generation, no longer waiting for Prince Charming, but ready to take their love life into their own hands with Ourtime.