Nov
28
Disney dumps FreeWheel for Google Ad Manager
Posted in: Uncategorized
Walt Disney is dumping Comcast’s FreeWheel in favor of Google Ad Manager to handle its digital advertising.
The Mouse House will use Google’s ad tech, formerly known as DoubleClick, to serve ads across its digital portfolio.
This is a big win for Google in its battle with FreeWheel to become a dominant player in TV advertising as it migrates to the internet. And it comes as more streaming content is viewed on ad-supported services.
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