Hasta La Creative!

Discovery Communications reported better-than-expected fourth quarter earnings Thursday thanks to international growth, but continues to grapple with weakness in the domestic ad market.

U.S. ad revenue declined 3% in the quarter, worse than consensus expectations of a 1% dip. While Discovery is expecting U.S. ad sales to improve in 2015, as it says it sees modest volume and some pricing strength in the scatter market where advertisers buy time close to air, it’s still forecasting that the ad market will be relatively tepid this year.

Here are the highlights from Discovery CEO David Zaslav on the company’s earnings call with analysts.

Continue reading at AdAge.com