Hasta La Creative!

With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. Recognizing these evolving interests and needs, Discover Boating partnered with Cutwater to capture the joy, freedom, and inclusivity of life on the water, while amplifying the relevancy as well as signaling the future of boating. Spearheaded by Cutwater Founder and CCO Chuck McBride along with Executive Creative Director John Norman, the campaign, titled “See You Out Here”, invites long-time, new, and prospective boaters to join life on, in, and under the water in a unifying voice. Rooted in extensive segmentation and mindset research, with MRI-Simmons and ZMET respectively, it includes an original content library anchored by an exhilarating brand anthem film and the real stories of passionate boaters turned brand ambassadors throughout the country.