Hasta La Creative!

So far, Digitas has two episodes set to go for 2018, including Facada’s. The other tells the story of Jenny Awasano, group creative director and animal rescuer from DigitasLBi New York.

Jacobson says the agency is always identifying new subjects for the series and is currently looking over some candidates, such as a hula dancer in San Francisco and a fancy cake baker in Chicago. Sometimes the Digitas “In the Wild” team discovers an employee’s talent on its own, and other times staffers share their “secret” skills.

The videos are like a “little window or portal” into the agency, says Jacobson. “These are the people you’re spending the majority of your time with in most cases. And diversity in all areas is really important because the more diverse talent and unique backgrounds you have helps create richer experiences for everyone.”

Continue reading at AdAge.com