Hasta La Creative!

Brands have been working with YouTube stars — iJustine, Shay Carl, Michelle Phan and the like — for years, but what if you could identify a not-yet star before they got big?

That’s the idea behind “Emerging Talent Tracker,” a new tool developed Publicis Groupe’s Digitas and startup Outrigger Media, announced today at their NewFront presentation for advertisers.

Outrigger’s analytics platform OpenSlate tracks 50,000 channels and 25 million videos on YouTube and assigns them a score based on their engagement with their audience, how frequently they produce new content and their influence. YouTube producers with relatively small audiences can have high scores, allowing advertisers to access the long tail of YouTube talent.

Continue reading at AdAge.com