Mar
30
Digital Advertising Tops TV in the U.S. for the First Time
Posted in: Uncategorized
Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands’ Magna.
The agency expects 3.7% growth in advertising spend domestically in 2017, a slowdown from the 4.7% increase seen in 2016, which was driven by the presidential election and Olympics.
Digital ad sales are projected to increase 14% to $80 billion, led by social and video, while offline media sales will decline by 3% this year to $103 billion, Magna predicts.
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