Hasta La Creative!

Screens became the fabric of our life. And they are here to stay. But extended exposure to screen light can increase eye strain, disrupt our sleep cycles, and even our mood. Dietpharm has developed a product that fights these adverse effects. Our challenge was to show all the effort, and how far Dietpharm is ready to go in protecting your eyes. So we decided to carry their mission all the way. For that sake, we dimmed down the light. Literally. All the media space Dietpahrm bought trough the TV and digital channels were transformed into a break of darkness that is good for your eyes.