Hasta La Creative!

This week Google has either gone Grinch on email marketers or given a nice holiday treat to email users — both is true depending on who you ask.

Gmail has begun automatically displaying images embedded within emails. Previously Gmail users had to click a button to show those images, which protected them from malware being instantly passed to their computer through the image files.

But by doing this, Google is essentially receiving an email’s image content to its own computers and then forwarding it to the intended recipients. That masks marketers’ view of who’s really receiving their emails.

Continue reading at AdAge.com