Jun
02
Did Apple's 'Spotlight' Update Just Sideline Google Search Ads?
Posted in: Uncategorized
The next wave of iPhones and Macs might put a huge dent in Google’s money-maker: search advertising.
While Apple did not introduce any new hardware products at the Worldwide Developers Conference today, the Cupertino company unmasked a slew of software tools — and some take a direct shot at Google’s stranglehold on search.
With its two premiere product updates, Apple focused on new features of Spotlight, its search software tool, adding the ability to search the web without first opening a browser. Apple said the new operating system for mobile, iOS 8, will be available in the fall.
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