Sep
07
Diageo U.K. Spot Banned For Implying Alcohol Boosts Confidence
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A TV ad for Diageo’s Captain Morgan rum has been banned in the U.K. for suggesting that alcohol boosts confidence.
The “Go Full Captain” spot, by Anomaly London, takes place at a party on board a ship, and is set to a cover of Chic’s “Le Freak,” sung in Mandarin. The main character has the face of Captain Morgan, taken from the rum’s brand logo, superimposed over his own face.
The “Captain” is shown dancing with friends, tipping up a sofa, and using a rope to swing form one deck to another.
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