Hasta La Creative!

DFS has partnered with The LEGO Movie 2, the much- anticipated sequel to the BAFTA-winning The LEGO Movie, for its new Winter Sale campaign.

The TV and online ad shows the characters of the Warner Bros. blockbuster animation embarking on a mission to find themselves some comfy sofas and, in their words, “save our butts”.

The ad, created by krow, opens with the key characters from the movie, LEGO Batman, Sweet Mayhem, Unikitty, Benny, Lucy and Emmet, piling on to a small uncomfortable sofa.

Led by Emmet, their quest for comfort brings them to their nearest DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.