Hasta La Creative!

BooneOakley’s campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates. Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. But Destin-Fort Walton Beach isn’t just telling parents to get their kids outside, they’re showing them when, where and how to do it. In a partnership with USA Today BooneOakley developed an adventure quiz to let families explore curated activities taking into account their risk tolerance and children’s ages. This quiz links to even more detailed information on DestinFWB.com where families can browse 360 videos, quick tips and real kid reviews of their chosen adventures.