Hasta La Creative!

Content marketing is among the hottest topics in marketing and media. In a recent report from analytics firm eMarketer, for instance, several marketers expressed bullishness about the practice in the year ahead.

Budgets, however, don’t seem to have caught up with the hype yet.

In a recent survey, 52% of marketers said one-quarter or less of their 2015 marketing budget is dedicated to content. The survey, which asked 601 marketers about their tactics around content, comes from Contently, a company that licenses software to brands to help them manage content-marketing projects and connects these companies with freelance writers.

Continue reading at AdAge.com