Despite Google’s Gains, Apple Reigns in the App Economy
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Apple’s mobile business came under attack in the fourth quarter, with everyone from Business Insider Editor-in-Chief Henry Blodget to app-analytics firm App Annie declaring the beginning of the end of Apple’s reign as the preeminent platform in the app economy.
But don’t expect Apple’s lead to change anytime soon. Despite having fewer users than Android, iOS remains the dominant app platform in terms of revenue, and its users are still the most-valuable, highly sought-after device owners for marketers. In fact, Apple’s app revenue has grown year-to-year even though its U.S. market share remains relatively flat, suggesting that per user, Apple’s app business is stronger than ever.
According to data Ad Age collected from research firms App Annie, Gartner and eMarketer, Apple makes at least six times as much app revenue per iOS user than Google does from Android users.
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