Mar
24
Despite Calls for Quality, Publishers Can’t Escape the Scale Trap
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next to quality editorial content in the face of clickbait and fake news.
Quality may be the rallying cry of 2017, but scale is far from dead in digital media.
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