Mar
18
Dentsu Named First Agency Partner for NBCU’s First-Party Identity Platform
Posted in: UncategorizedDentsu has signed on has the first agency partner for NBCUnified, NBCUniversal’s first-party data and identify platform. Top line The integration will bring Dentsu’s person-level and household-level IDs to NBCUnified, allowing Dentsu’s data to match with NBCUniversal’s IDs. Between the lines “Identity is increasingly becoming the new currency for the advanced television and digital video…
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