Dentsu Is Blending All of Its Global Creative Shops Together to Form Dentsu Creative

When Fred Levron joined Dentsu as the global chief creative officer in November last year, he had a mammoth task ahead of him. Reinvent the creative network. Dentsu International has been on a path of consolidation, taking over 160 agency brands and reducing them to just a handful. Levron and CEO Wendy Clark are using…

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