Jul
12
Denny's Revamps Pancakes in Bid to Keep Up Sales Momentum
Posted in: Uncategorized
The company’s “Grand Slams” video series, hosted by its mascot Mr. Pancake, has garnered significant web traffic for Denny’s, having accrued 62 million completed views since its launch, according to Denny’s Chief Marketing Officer John Dillon.
Mr. Dillon added that Spanish versions of the TV spots have been developed in order to adequately serve the company’s diverse consumer base. While most of its locations are in the U.S., the chain has restaurants in Puerto Rico, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaao, El Salvador and Trinidad and Tobago.
Denny’s has more than 1,700 restaurants, of which 91% are franchised or licensed, with combined annual sales of about $2.8 billion.
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